Who We Are

Pimento Partners were formed in 2019 with the express purpose of shaking up the consultancy business. Unlike many of our rivals, we don’t apply a blind doctrine or work to any pre-set frameworks. Neither do we under-service your business or push the work to an inexperienced graduate. We promise not to tie you up in long processes, overstate and over-expand our remit or bill more than is required to get the job done. We won’t attempt to cross or upsell you expensive and unnecessary services. And we certainly will not leave you in the lurch and disappear along with our recommendations.

Collective experience
Active partners
Access to talent
Completed Projects

Our partners are all highly skilled in their field with many years of experience in business leadership and consultancy.

Danny Cappelletti

Daniel Cappelletti is a a board level strategy advisor, with a focus on organic and M&A driven growth strategies.Daniel is expert at strategy, sales and marketing and commercial effectiveness. Daniel founded a strategy consulting boutique in the mid 90s, which was sold to PwC. Daniel went on to start and build strategy and commercial due diligence businesses in PwC in Europe, and did the same at Deloitte where Daniel was EMEA leader for the commercial due diligence service line.

Andy Poulter

Andy Poulter has been delivering transformational change programmes for global blue-chip companies for over 15 years. His expertise spans strategy development, strategic planning, programme and change management; skills developed in various retail, hospitality, travel, automotive and utility businesses. He has successfully designed, mobilised and delivered complex change programmes in many global markets.

Brett Norton

Brett has 20 years of experience in commercial strategy and marketing both client and agency side. A true Commercial Management professional – Brett has successfully implemented commercial strategies and concepts into all areas of the Hospitality, Leisure and Travel Sectors.

Stephen Knight

Stephen Knight is a seasoned Chief Marketing Officer with over 30 years’ experience. He has worked for Fortune Top 500 and FTSE Top 100 companies including The Walt Disney Company and SSE PLC. A former advertising agency executive, Stephen founded the World’s first virtual full-service marketing agency Pimento which now has a global network of nearly 200 agencies and consultants. He has served on various boards and holds several NED positions.