Our team

We have built a strong team of highly skilled associates with expertise across a wide range of business functions

Collective experience
Senior partners
Completed Projects

Diane Archer

Diane Archer is an experienced, highly committed, results-oriented and pragmatic Project/Programme Manager and HR professional. Diane has over 20 years broad experience of delivering successful projects/programmes for global blue-chip companies across retail, hospitality, travel and utility businesses, both in the UK, across Europe and globally. She has worked with premier brands such as InterContinental Hotels Group, Royal Caribbean Cruises and SSE, as well as a number of SMEs.

Paul Woolley

Paul Woolley is a vastly experienced senior executive with a wide and varied set of roles, experiences and industries, most recently spending 24 years working within the CRM execution work stream for Omnicom Inc. one of the world’s largest marketing communications holding companies. For the last ten years he was the Global President & COO, working initially in Europe but latterly taking responsibility for China and Asia whilst living in Hong Kong. Paul was responsible for the operational performance and strategic development of all companies in the $500m+ network. Paul has very strong commercial skills complemented by his non- executive experience.

Simon Oldfield

Simon has over 30 years’ experience as a client-side marketing, sales and general management professional, working in a number of categories including construction, hotels and, predominantly, automotive. He has held board-level positions at Mercedes-Benz UK and Vauxhall, as well as senior manager roles at Hilton and BMW UK. He understands the complexities of working and delivering in large multi-national, matrix organisations and in highly regulated business sectors.

Phil Andrews

Phil is a highly experienced leader with strong commercial skills and experience. He has spent 34 years in a variety of Marketing Services agencies, he is a Fellow of the Institute of Direct and Digital Marketing, his background is one of a career Direct Marketer who founded and built one of the most successful independent Direct Digital Agencies in the UK, Partners Andrews Aldridge. Since selling it to Engine Group, he no longer has any involvement in the business which continued to thrive 20 years after its foundation. Post Engine, Phil has developed a portfolio career, successfully advising and consulting several businesses in a range of sectors from Digital, Data, Direct, Content Production and Experiential.

Nick Band

Nick has more than 25 years’ experience of corporate communications, internal communications, and brand building, firstly with his own PR agency Band & Brown and later as an independent advisor. He has worked extensively in the financial services sector, having helped launch First Direct and rebrand Abbey National. He also has wide experience in the tech sector with brands such as Cisco, Logica, BT and many start-ups. Nick is a former Fleet Street journalist.

D'Arcy Rossiter

D'Arcy helps telecoms, media and technology brands understand their customers. He has built consumer insight, data analytics and competitor analysis programmes for brands such as AOL, TalkTalk and Sky. His most recent industry experience was as Head of Insight at smart home company Hive where he helped the company grow from 50k to over 1.5 million customers and supported the development of a range of successful products and services that made Hive the most successful smart home company in Europe.

Hugh Wood

Hugh is a seasoned commercial professional with over 25 years experience across packaged goods, hospitality and leisure. After starting his career in sales and brand management with Procter & Gamble he led marketing for Burger King across Eastern Europe and the Middle East, before roles in brand marketing and as a Business Unit Director within Diageo. After time as a Sloan Fellow at London Business School he was Chief Marketing Officer for Pizza Hut UK & Ireland. He spent ten years within Disney’s Parks & Resorts business, the last five leading a team of 800 based in 10 countries across sales, marketing, tour operating and contact centres activities for Disneyland Paris. He increased turnover by 45%, in particular through transforming distribution models and growing new markets within a challenging environment. Hugh is also a Board Member of NSPCC/Childline, a Governor of London Business School, and an experienced early stage investor and Board Advisor to start ups, advising on brand proposition and commercial strategy.

Ian Truscott

Ian Truscott is a marketing technologist with 20 years of experience, holding senior leadership positions at enterprise software vendors, industry analyst firms, agencies and consulting firms in the US, Germany and UK. Ian’s clients, who have included American Express, 3M and Nasdaq, have benefitted from this experience in operationalizing their digital customer experience, designing and implementing their marketing technology stack, data and content architectures and selecting the right vendors to deliver. Specifically, his deep knowledge of the software industry has enabled them to get best value and return from these strategic technology investments. Aside from his client work, Ian is a regular contributor to the industry publication CMSWire and is the Editor at Rockstar CMO.

Tim Sefton

Tim was one of the lead architects of the transformation of mobile operator, BT Cellnet to become O2, the UK’s leading mobile operator brand. During his 12-year career at O2, Tim rose to the position of Customer Director and then Strategy & New Business Development Director on the Executive Committee. He has also acted a workstream leader for a diversity of businesses across sectors who are intent on customer-centric transformation, including Jaguar Land Rover, Multichoice SA, Welsh Water, Harvey Nichols, Camelot and Good Energy.

Matt Stone

Matt has a reputation for building profitable businesses and brands, after a marketing and sales career with SAAB, Toyota, Rolls-Royce and Manchester United TV. He’s a mentor at the renowned Accelerator Academy and founding member of the Automotive Future Forum. A successful start-up investor and adviser with lucrative exits to his name, including Williams F1-backed car insurance start-up ingenie.com, which exited for more than £100M after just 3 years.

Jude MacKenzie

Jude Mackenzie is a former Downing Street adviser with a strong record of achievement in the most challenging not-for-profit settings including the NHS, social care, mental health and global poverty. Her expertise is in reputation and stakeholder engagement to achieve complex change. She led the project to rebrand the NHS – probably the largest ever national rebranding exercise across 500 separate organisations. She was in the directors’ team for the launch of a new regulator for social care, scrutinising a c£38bn industry of over 10,000 organisations. And she has worked extensively with helping organisations achieve controversial or challenging change programmes.

Andrew Cowen

Andrew spent 18 years at Unilever, working across all commercial functions including Account Management, Category Strategy, Shopper marketing and channel strategy development, ending as member of the global board for their 5Bn Skin business. He has worked globally across more than 25 markets including Russia, China, Brazil, USA and all of Europe. Andrew divides his time between supporting large FMCG with channel and category strategy solutions including pricing strategy, portfolio design and channel / distribution strategy as well as acting as “Commercial Strategy Director” on a retained basis for a number of start-up brands. He has a specialisation in E-commerce strategy and is a key note speaker on the topic as well as a practitioner with several global clients.

Tessa Curtis

Tessa has over 20 years’ experience in strategic communications consultancy, advising at CEO and board level. Recent activity includes working with the CEO of a global fintech to put in place marketing and comms to launch in Europe, and advising the founder of a global investment firm on a business re-positioning, prior to building a team and leading implementation of the agreed strategy. She has wide sector experience across B2B and B2C, with clients including Coca-Cola, Benetton Group and The World Business Council for Sustainable Development. Tessa has built and run her own businesses, operated as de facto “in house” and led teams at global consultancies. Originally a journalist, she had a prominent role as BBC Business Correspondent having previously been City Correspondent of The Daily Telegraph.

Tina Fegent

Tina was one of the very first procurement specialists to work in marketing procurement, she set up and ran the marketing procurement teams for Cellnet (O2); SB (GSK) and Orange (EE) and then uniquely worked for two leading Agencies - Grey and Lowe London to gain experience from the other side of the fence. For the past thirteen years she has worked with brands across multiple markets to ensure best practice is in place for all marketing procurement spend. Today she chairs the Procurement Industry Group on Marketing Procurement; is a regular speaker and moderator on panels on all things marketing procurement and was pleased to be the first procurement person to be featured in Campaign’s A list.

Peter Foster

Peter is a commercially focused researcher and consumer strategist, with 20 years of experience, having led and held senior positions in insight teams for both communications & full service research agencies including Kantar, Ipsos Mori, Omnicom & Aegis media in the UK & Internationally. He brings a detailed understanding and application of qualitative & quantitative research so as to bring stronger customer understanding and strategic direction to solve a range of business challenges, including NPD & innovation, proposition development, brand health, customer understanding across a diverse range of sectors with both established and start up brands.

Graham Appleyard

Graham is a business leader with over 25 years experience leading both brand and commercial teams. Initially working for Diageo & Moet Hennessy in London, Dublin and Paris he developed strategies that impacted broadly across Europe, North America, Africa and Asia. Since setting up Flintlock in 2014 he has been involved in a number projects spanning a wide range of businesses. He has successfully completed strategic projects for Co-op Food, Akzo Nobel, Lipton Ice Tea and Cambian; brand positioning work for Costa, Dulux Decorator Centre and Co-op Insurance and marketing plan and communications development for Hovis, Baileys, Caffe Nero, Boots and Guinness. Graham has an impressive track record in brand and category growth and a proven ability to balance clear strategic thinking with a more pragmatic, commercial approach. He has also worked with a number of start up businesses and spends time with schools discussing marketing as a career option as well as the benefits of speaking a foreign language.

Peter Hocknell

Peter has helped create and capture customer value across a diversity of sectors with some of the best-known brands including UPS, giffgaff, Microsoft, Virgin, MultiChoice, Gucci, Vodafone, BP and the National Lottery. He led Customer Experience (CX) capability development and operational turnaround agendas respectively as a senior executive at Nationwide and First Utility. Peter was also one of the pioneering team of directors that led Mulberry Consulting to become the largest international consultancy specialised in CX.

Susie Galbraith

Susie specialises in helping people be the best that they can be at work and at play. She is a trained and practising psychotherapist and member of the British Association of Counsellors & Psychotherapists. Having lived in twelve different countries before she was 18 years old - means she is particularly deft with diversity. She is also an accredited practitioner of Myers Briggs Profiling Step I and II. This depth of understanding informs her coaching with senior executives and teams within the business world.

Emma Lowndes

Since launching the new BMW Mini, Emma has built a reputation for delivering new revenue streams for brands, products and services. With a customer centric approach she has launched or reinvigorated businesses in local and global markets. Emma’s a specialist in building effective teams around change and delivering business results with lean resources. Her people focused approach to delivering ambitious programmes, as large as the London 2012 Games, leaves lasting value for clients.

Phil Riggins

Phil is a brand and reputation strategist and has spent more than 25 years helping understand and manage some of the world’s most well-known and complicated brands. He started his career working on brand management for the US State Department and has worked at senior levels with the world’s leading communications agencies, including at the Brunswick Group and Weber Shandwick. Phil has created or co-created a variety of approaches to stakeholder engagement and reputation management. He works across sectors and around the world to help organisations translate their strategies into effective communications and engagement campaigns. He regularly publishes and speaks about corporate communications strategy, corporate reputation, and brand management, and is passionate about the importance of active listening to good communications.

Charles Ping

Charles is a highly experienced leader and strategist in the areas of data, analysis and regulation. He helps clients organise their data and capabilities to deliver greater profits. He has worked extensively with high volume, high velocity data and solutions across multiple sectors including retail, telecoms & the media sector and is a regular speaker on big data, AI and regulation. He was most recently Chief Executive and then Chairman of Fuel, the data business of the Engine Group, where he served on the UK Board. He is currently a non- exec director at the Business Data Group, the Advertising Standards Board of Finance and has a range of advisory roles in addition to serving as an Industry Commissioner at the Direct Marketing Commission. Prior joining Engine he had leadership roles in The Guardian, Communisis and AI Data Intelligence.

Tasha Gladman

Tasha is a highly creative marketer with over 25 years experience working in FMCG and retail, leading both local and international teams. She has successfully led innovation, communication and product development across a breadth of businesses including Unilever, Mars, private equity owned Findus and Tesco. She is recognised as an inspiring leader with huge amounts of energy that enables her to get the best out of her teams. Since setting up Flintlock, Tasha has worked for a number of clients including acting as ‘drop in CMO’ for both B&Q and Co-op Food. Led the development of a new brand communications campaign for Boots and is currently working on a brand communications project for Simplyhealth. She also has an advisory role at Breedr, an agri-tech start-up business, along with a NED role at the RYA.

Tim Crow

Tim has been at the forefront of sports marketing for thirty years. After roles as a marketer for English cricket and director of a global sports stadium advertising business, he was CEO of Synergy for ten years and instrumental in making it one of the world's leading sports agencies working worldwide out of London and New York. He now runs his own consultancy, holds a number of non-executive and advisory roles and is an ambassador for the charity Speakers for Schools.